About the role

We are a fast-growing fintech company building innovative financial solutions for individuals and businesses across Syria. As we scale, we are looking for a strategic and hands-on Marketing Manager to lead our brand, drive customer acquisition, and grow our presence in an emerging and dynamic market.

You will own the full marketing function from brand strategy and digital campaigns to community engagement and partnerships and play a central role in shaping how people in Syria experience and trust financial technology.

Key responsibilities

Develop and execute a comprehensive marketing strategy aligned with business growth goals
Lead digital marketing campaigns across social media, search, email, and content channels
Build and manage the company’s brand identity, tone of voice, and visual presence
Drive customer acquisition and retention through data-driven marketing initiatives
Oversee content creation in Arabic and English, tailored to local market needs
Manage relationships with media outlets, influencers, and strategic partners
Analyze campaign performance and report key metrics to senior leadership
Plan and execute events, product launches, and community engagement activities
Collaborate cross-functionally with product, sales, and customer support teams
Manage and develop a small team of marketing specialists and freelancers

Requirements

4–7 years of marketing experience, pre

Nice to have

Experience marketing financial products (payments, wallets, lending, or insurance)
Familiarity with compliance and regulatory considerations in financial marketing
Prior experience leading or mentoring a marketing team
Knowledge of SEO, video content, or performance marketing