Chief Marketing Officer (CMO) – Marketing

E-Commerce · Syria · Executive Leadership

About the role

We are building Syria’s leading e-commerce marketplace — a platform that will redefine how people shop, discover products, and experience digital commerce. To launch and grow this platform, we need a bold, data-driven, and culturally fluent Chief Marketing Officer who understands both the art of brand building and the science of performance marketing.

The CMO will be the chief architect of our brand and growth engine — owning everything from brand identity and customer acquisition to retention, partnerships, and market positioning. You will build and lead a diverse marketing team, manage significant budgets, and be directly accountable for revenue growth through marketing. This is a founding executive role with equity and a rare opportunity to build a brand-new category-defining brand in Syria’s digital economy.

Marketing pillars you will own

Brand & Identity

Growth & Acquisition

Retention & CRM

Performance & Data

Partnerships & PR

Marketing Team

Key responsibilities

• Define and lead the company’s overall marketing strategy, brand vision, and go-to-market plan
• Build brand awareness and establish the platform as Syria’s most trusted and loved e-commerce destination
• Drive customer acquisition through performance marketing, SEO, social media, influencer campaigns, and offline activations
• Own the full customer lifecycle from first touchpoint and conversion through retention, loyalty, and reactivation
• Lead and grow a high-performing marketing team including performance marketers, content creators, designers, and CRM specialists
• Manage and optimize a significant marketing budget with clear ROI accountability across all channels
• Develop seller and buyer marketing programs to grow both sides of the marketplace
• Build strategic media, influencer, and brand partnership programs tailored to the Syrian and MENA audience
• Champion data-driven decision making — own marketing analytics, attribution models, and reporting frameworks
• Lead major campaign moments — seasonal sales, product launches, and platform milestones
• Oversee PR and communications strategy, including crisis communication and brand reputation management
• Collaborate closely with Product and Technology teams to optimize UX for marketing funnels and conversion
• Present marketing performance, brand health, and growth strategy to the CEO and Board

Marketing channels & tools

Paid & Performance

Meta Ads Google Ads TikTok Ads Programmatic

Organic & Content

SEO Content Marketing YouTube

RM & Retention

Email MarketingPush NotificationsWhatsAppLoyalty Programs

Analytics & Tools

Google AnalyticsMixpanelHubSpotTableau

Requirements

• 12+ years of marketing experience, with at least 4 years in a senior marketing leadership role (CMO, VP Marketing, or Marketing Director)
• Proven track record of building and scaling consumer brands in e-commerce, marketplace, retail, or tech platforms
• Deep expertise in both brand marketing and performance/growth marketing( you must be comfortable owning both)
• Strong understanding of the Syrian and MENA consumer behavior, culture, and digital landscape
• Experience managing large marketing teams and multi-channel marketing budgets
• Highly data-literate able to interpret marketing analytics, attribution models, and CAC/LTV metrics
• Exceptional storytelling and communication skills in Arabic (native) and English (professional)
• Proven ability to lead major campaigns seasonal sales events, brand launches, and viral moments
• Bachelor’s degree in Marketing, Business, Communications, or related field MBA is a strong advantage
• Certifications & qualifications
• Google Marketing CertMeta BlueprintHubSpot InboundCIM / AMA MemberMBA – MarketingGrowth Hacking Cert
• Nice to have
• Experience launching a brand or product in an emerging or underserved market from scratch
• Strong network of media, influencer, and agency contacts across Syria and the MENA region
• Familiarity with Arabic SEO, localized content strategy, and culturally sensitive campaign design
• Experience integrating AI tools into marketing workflows for personalization and campaign optimization